CIPH Virtual Annual General Meeting
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CIPH Virtual Annual General Meeting

When: Tuesday, June 16, 2020
11:00 am - 12:30 pm EDT
Where: Webinar
Contact: Geeta Persaud
416-695-0447 ext. 310

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CIPH 88th Virtual Annual General Meeting



CIPH will be holding the Annual General Meeting virtually on Tuesday, June 16th at 11:00 am (EST) followed by a keynote session.


Ian Heller of Distribution Strategy Group



Distribution Will Shift Again, But Not Back to Normal

A crisis tends to accelerate changes that were already underway. Forces that were transforming the distribution industry have picked up speed during the COVID-19 crisis, so while we’ll all shift out of our “shelter at home” lifestyle soon, there’s a “new normal” coming. 

Ian will address how a crisis tends to accelerate changes that were already underway. Thought-provoking topics to include: 

  • E-Commerce Consolidates Gains
    Distributors with terrific digital capabilities are taking market share from competitors still relying on old channels. Even the most digitally-resistant customers have been forced to adapt and channel mix will never go back to its previous norms.

  • Work From Home Gets Common
    So common now that it’s often abbreviated, “WFH,” distributor suppliers, customers and employees have acquired the skills and technology to work remotely. That’s going to affect how we meet, collaborate and make sales calls. 

  • More Training Moves Online
    The same tools that enable “WFH” make it easier to learn online. Expect to see more training move from in-person to virtual up and down the supply chain. 

  • Marketplaces Take Share
    While many distributors were cutting back, Amazon announced it was hiring 175,000 workers. Major marketplaces were better positioned than anyone to serve customers when stores shut down. When things “normalize,” the marketplaces will still hold onto some of their share gains. 

Don’t miss this opportunity to listen in and ask questions during this thought-provoking webcast. 



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Ian Heller 


Ian Heller is the Co-Founder and Chief Strategy Officer for Distribution Strategy Group, a research, consulting, analytics and thought leadership firm that provides marketing and strategic planning expertise to the distribution industry. Ian started his career as a truck unloader at a Grainger branch and left fifteen years later as the VP Marketing. Since then, Ian has served in similar roles at GE Capital and distributors like HD Supply, Corporate Express and Newark Electronics.


Ian holds an MBA from the Kellogg School of Management at Northwestern University and is a popular writer, speaker and consultant in the distribution industry.